Meet Camilla... My alter ego
I often find myself asking, “What would Camilla do?” Camilla is my alter ego — my next-level self, the version of me who strides through life with confidence, clarity, and purpose. She's not someone who cares about the opinions of others; she’s bold, unapologetic, and always true to herself. Whenever I find myself at a crossroads, whether it's a decision in the supermarket or a more significant life choice, I bring her front of mind.
Camilla helps me align with my highest potential, making choices that reflect the person I’m becoming, not the person I've been. She guides me in small daily moments and in bigger decisions, reminding me of who I am striving to become and how I want to show up in the world. Today, I want to share how this alter ego has become a powerful tool in my journey toward self-discovery and growth.
Why Camilla? The Story Behind the Name
The name “Camilla” just resonated with me. It rolled off my tongue with a kind of ease and confidence that my next-level self would possess. When I’m making choices, whether it’s in the day-to-day routines or bigger life plans, I think about what Camilla would do. Would she choose a quick fix or something more nourishing? Would she act impulsively or with thoughtfulness and grace? Keeping her front of mind helps me navigate decisions and stay aligned with my future self.
The name might sound familiar because when it came time to name my brand, it felt daunting and as though I was stepping into a next-level version of myself to make it a reality, so naturally Camilla was front of mind throughout the process of creating a business and that's when it hit me that I wanted my business to represent a space for discovery, elevation, and becoming. I realised my business was a modality for me to step closer to Camilla. Now I'm sure you can all think of other brands of the same name so I realised pretty quickly that if I wanted to keep the essence of Camilla I had to get a little creative with the name and that's when amillâ came to mind. A completely made-up name, with a cute little accent to give it that elevated touch. Amillâ Studio is designed to be the alter ego for all of us.
What Is an Alter Ego?
An alter ego is more than just a fun, made-up persona. It’s the embodiment of my future self—the person I'm are becoming. I think of her as the version of me who has already achieved what I'm striving for. She's my ultimate hype-girl, the one who steps in when self-doubt creeps up or fear gets in the way.
For me, Camila is confident, unapologetic, and moves through life like she’s walking a runway, even if it’s just the supermarket aisle. She doesn’t sweat the small stuff, makes empowered decisions, and prioritises what’s best for her in every situation.
Why You Need an Alter Ego
Stepping into your alter ego helps you push past limiting beliefs and embrace possibilities. Often, we get stuck in patterns of self-doubt, fear of judgment, or indecision because we’re operating from our current mindset—the one shaped by past experiences, habits, and comfort zones. The mindset that got us here, but that same mindset wont get us to where we want to go. But what if you could bypass that and start making choices from the mindset of your next-level self?
That’s where your alter ego comes in. It’s a mental shortcut that allows you to channel the characteristics and qualities you need to step into your power. When you embody your alter ego, you align your thoughts and actions with your future self—the version of you who’s already living the life you dream of.
How to Create Your Alter Ego
Ready to meet your alter ego? Follow these steps to create a version of yourself that will help you move confidently through life:
Identify Your Next-Level Self: Start by envisioning your future self. Who are you when you’ve achieved your biggest goals? How do you move through the world? What decisions do you make? What energy do you embody? Write down key characteristics of this version of you.
Give Them a Name: Your alter ego deserves a name! It doesn’t have to be anything overly complicated—just a name that resonates with you and captures the essence of your next-level self. For me, I'd recently met someone of the same name with a powerful presence that I admired. The name rolled off the tongue and embodied the confidence I wanted to channel, so Camilla it was.
Embody Your Alter Ego: Now comes the fun part—start being your alter ego. When you're faced with a decision, ask yourself, “What would [Alter Ego] do?” For example, Camila wouldn’t choose the quick-fix solution; she’d choose the option that nourishes her and energises her in the long run. Whether it’s deciding what to wear, how to spend your time, her money, or how to handle a challenging situation, let your alter ego guide you.
Make Them a Daily Practice: Your alter ego isn’t just for big events or special occasions. Bring her into your daily life. Use her confidence to navigate everyday situations, from meetings to relationships. Over time, the qualities of your alter ego will naturally blend with your own, transforming the way you show up in the world.
Why It Works
You might be wondering, “Why does stepping into an alter ego make such a difference?” The truth is, our brains are wired to follow patterns, and we often default to familiar ones. When you create an alter ego, you break free from old thought patterns and introduce new ones—ones that align with your future self.
By thinking and acting like your alter ego, you essentially practice being the person you want to become. It's like rehearsing to play the role of a character in a movie, where the movie is your life. The more you practice, the more natural it feels. Soon, you’ll notice you’re making bolder decisions, speaking up for yourself, and stepping into opportunities you might have otherwise let pass by.
Camilla helps me make decisions aligned with my highest self. Whether it’s choosing a healthy snack when I’m emotional or pushing myself out of my comfort zone in business, I channel her energy to keep me focused on my goals.
Channeling Your Alter Ego in Everyday Life
Here’s a challenge for you: the next time you find yourself in a situation where you feel stuck, uncertain, or afraid, pause and ask, What would my alter ego do? Keep that version of yourself front of mind and let their confidence guide you.
The beauty of this practice is that it’s not about pretending to be someone you’re not—it’s about unlocking the person you already are at your core. Your alter ego is simply a tool to help you access the potential that’s already inside of you.
So, what are you waiting for? Create your alter ego, name them, and let them lead you to the life you’re meant to live. And don’t forget to share your alter ego names with me—I’m dying to hear all the creative, bold, and fun versions of you! DM me your alter ego name @amillastudio
Sending you so much love and gratitude,
Claire
Amplify Your Purpose - Digital Course
Here, you'll find the clarity you've been looking for to unlock your next-level self. This immersive digital course is designed to guide you to turn the life you've been dreaming of, into your reality. With 14 transformative modules spread over 14 days, dedicating just two weeks to showing up for yourself is all it takes to make the next 12 months your best year yet.
Are you ready to amplify your purpose?
